Creating content for your website is something that every successful business should be doing if they want to get ahead in the search engines, but coming up with content for that post is often a tricky task accompanied by several cups of coffee, multiple “blogpost idea” searches in Google and ultimately a feeling of impending doom that the deadline is fast approaching and you have nothing to show for it.
This is a dangerous position to be in, because essentially it becomes easy for you to get an idea and just rush write a post without really thinking it through.
This results in boring, often pointless posts that when you go back through your blog in future, you’ll wonder what you were thinking.
In order to avoid this situation occurring, there’s a few easy steps you can follow.
Content Calendar – Stick to a routine of when you are going to do a blog post. If it’s every Thursday, make sure you have a post ready for Thursday.
Pre-write your blog posts in bulk – Don’t leave them until last minute. If you have any spare time, get writing. Just because you have your post ready for this week, doesn’t mean you have to stop there. If you have extra time, then keep writing, so you have weeks/months worth of content ready in advance.
Take notes – A blog post idea can come from any experience in every day life. You need to have some way of capturing these ideas whilst on the move. I find it best to use Evernote and just save every little idea that I have under a note called “Blog topics” funnily enough.
Proof Read – When a blog post is rushed, there’s a hell of a lot more room for mistakes to occur. Sit down and re-read your post once you’ve finished. It will save you the embarrassment of being called out on it.
So there, you should now have a bit more of an understanding why you shouldn’t just write a blog post for the sake of writing one. Plan in advance and save yourself the trouble. It will help your business a lot more than you think.
P.S This blog post wasn’t planned in advance. Sorry for lying to you all.
Funnily enough my job as a digital marketer involves helping businesses to setup and strategically organise their digital marketing campaign. If you would like to find out more then get in touch with me by emailing.
About Bob Gentle
I'm the MD at NEC. I work with clients on strategy and digital marketing and lead research and development in this quickly evolving area.