This article was originally posted to our Google+ page, but we feel that the principles stand good for any web business looking to get started with Google+.
Due to the benefits of having a fully complete Google+ page having a great influence on search results within Google; we decided to write this post to give some tips on how you can ensure you are getting the best benefit from Google+ that you can. Some of these changes may need the help of ourselves, so get in touch with the team at Studio NEC and we’d be more than happy to help.
The important thing is to ensure that you are using a PAGE for your BUSINESS PRESENCE on Google+ and a PROFILE page for your PERSONAL PROFILES. This is something that trips many people up and can stop them from seeing the benefits of Google+ for their business.
Now for the checklist.
1. Ensure you have a HIGH QUALITY Profile and Cover photo uploaded.
Having a high quality profile and cover photo is probably one of the most important things you must have on your Google+ page. This is the first thing that the visitor will see when arriving on your profile and first impressions count. If you have a high quality image on your profile then they are much more likely to follow your profile.
2. Fill in your page information completely.
Ensure that your page has all the information about your business filled out. Google+ pages play a big part with SEO and improving how your business result displays within Google search. Mobile and Local search results will receive a much more improved version of your listing, giving them the ability to contact you via phone and link into their mobile map system to direct them to your business when out and about.
3. Verify your Business Page with Google
On your Google+ page there will be an option to verify your page with Google. This requires your business address to be completed and recognised by Google as they will send out a pin code to your business address that you can use to verify the location of your business. Having your page verified will allow the map and directions information to be included in your page for mobile users and in the main search results for desktop users.
4. Link your website to your Google+ page.
Going along with the trend of improving the way your listing displays within search results, having your Website linked to your google+ page just helps improve this to get the best listing possible. This is something that would need to be done by the team at Studio NEC, so send us an email at [email protected] and we’ll look into getting this set up for you.
There you have it. Those are the quick tips for setting up your google+ page in order to get the greatest benefits from it for your business.
The role that this plays in SEO is something that shouldn’t be ignored and will perhaps give you that slight edge over your competitors.
If you are interested in dominating the search results then why not get in touch with us using the contact button below to discuss our SEO Services.
Feel free to add +Bob Gentle and +Peter Mitchell to your Google+ circles if you would rather talk to us through that. We’re very nice people. Honest.
About Bob Gentle
I'm the MD at NEC. I work with clients on strategy and digital marketing and lead research and development in this quickly evolving area.