Social Networking sites are something that cannot be ignored, regardless if they mostly are used to tell your friends about what you’ve had for dinner or what the weather is like. These sites also have the potential to open doors in your career. The ease of connecting and communicating with influential people within your chosen career path is incredible. Let me explain.
Twitter is by far one of the greatest social networks in terms of connecting with strangers. The ability to follow others isn’t really as intrusive as asking someone to be your friend on Facebook.
It allows you to see the tweets of people that you find interesting or perhaps are influential in your field and engaging with them isn’t really something that you should avoid. That’s what networking is all about after all.
How to turn twitter into a potential job.
Basically it’s as simple as talking to people. Now I don’t mean following people and bombarding them with tweets asking for a job as that will no doubt annoy them and reduce your chances of getting anything. The way I would approach it isn’t something that should be viewed as a quick solution as it will take time. The method I’m talking about is building relationships. Start by doing a google search for companies that you want to work for in your local area. This can be searching for “Web Design Aberdeen” and just making your way through the results, visiting each website in turn. What you’re looking for are links to their twitter profiles. This is where you can find the accounts to follow or even better the people within the business to follow.
Now that you’ve followed all of the people from those sites, the first part has been done.
The next part of the journey is to build a relationship. Just chat to them, send them a tweet or a reply to things they ask or post. Nobody is going to bite your head off for chatting to them. If they reply, then don’t leave them hanging, reply back. Keep the conversation going. Eventually, if they like you enough, they might even follow you.
If they do follow you then, you’re on the right track.
Now that you have these people following you, the door has essentially just opened. Anything that you post on your stream will be seen by your followers and that includes those people you’ve built new relationships with. This is where a certain level of professionalism is needed. Not that you shouldn’t always think about what you’re posting on social networks without thinking of whether this could leave a potential black mark against your name in future if stumbled across by future employers. I’m not saying this is now the time to bombard your stream with tweets begging for a job, but when the time comes that you need to get a job or a placement, then posting a tweet along these lines can help.
Wonder what sort of opportunities there are for SEO/Adwords juniors in Aberdeen? Any ideas?
This will more often than not be seen by all those people within the businesses that you’re targeting. The bonus part here is that these companies may not even have looked through your CV properly before, but they know you now (kind of) and are much more likely to respond or offer some advice or help.
If you’re looking for proof that such a method works, then I can vouch for it. Essentially my entire career was built by foundations laid via social networking. That example tweet above is what opened the doors for me. I think that if I hadn’t created those relationships with other people in digital media via twitter that I would be in the position I am today. From what started as an unpaid placement at University has now turned into a full time job as a SEO Specialist.
If you want advice or have a question about marketing yourself on twitter then why not start by following me on Twitter and sending me a tweet. Also feel free to leave comments below.
About Bob Gentle
I'm the MD at NEC. I work with clients on strategy and digital marketing and lead research and development in this quickly evolving area.