One of my roles is as a digital marketing advisor or coach and when I work with new clients I’m asked one question more than any other. and it’s :

“How often should I post on social media.”

They understand that posting on social media one of the keys to building your visibility, discoverability, likability, credibility and your authority.

I find myself recommending books a lot. These books are the ones I seem to be suggesting most often. I read a lot so if

Hosting a podcast is great. You get to spend time with amazing people every single week. It builds audience, authority and trust like little else.

Everything we do online generates data and as a marketer, this data is key to understanding where our efforts are working and where they're not.

Most people are familiar with the idea of a sales funnel or a sales pipeline. In order to see sales you need a lot of

🔥 Watch lots more videos on Youtube → Before I get too far into this topic let's explore how customers come to you. In an

In this post, I want to try and put you in control of things a little. There are a lot of people with a vested

As someone who’s business revolves around social media, I have a lot of gratitude for all the various platforms have to offer. But it’s not

If you’re a bit like me then you probably have a lot of imposter syndrome, comparison issues, and low self esteem. No – just me?

When I look at the websites of a lot of businesses the blog is normally a source of unspoken shame and embarrassment. Everyone was so

Let me read you this post 👇 Or you can watch this short video 👇 A lot of businesses are in a bit of a

In times of crisis business owners have a dilemma. They have to balance the need to be seen as sensitive with the need to do

Watch the abbreviated video version of this post 👇 Or let me read the full post for you 👇 As marketers we all want to

Watch the abbreviated version of this post 👇 Or let me read the full post for you 👇 First off, feel free to jump to

You have a clear marketing goal defined and a marketing strategy ready to go. Well done! However, if you want to make sure you reach

“She/He’s a great worker. A real multitasker!” Have you ever had a boss, manager, or co-worker say this about you? It sounds like a great

Goal setting is important for any business, but your goals are likely to change as you grow from a small to a mid-sized or large

There are probably a thousand marketing strategies you could employ at any given time. They come in all shapes and sizes. All you need to

If you’re the type of person who likes to be busy, you probably take on too many goals at one time. When you have too

Digital marketing is great. It’s transforming businesses and levelling the playing field, allowing small businesses to reach people all over the world who need what

One thing that I see far too often when it comes to running an online marketing campaign is the unnecessary use of social networking accounts. Now,

This post needs a preface.  A while back we had a big accounting firm client.  They loved us and we loved them.  They let us do

The web as we know it has come a long way since the times of Dial up connections and that terrifying screeching sound it made

I’m going to let you into a secret.  Today / right now – your website visitors don’t care what you do and they won’t hire you

What does it take to be successful online?  It’s pretty simple.  The same things it takes to find success in any area of life.    Lets look for

Instagram isn’t going away. In fact, according to a recent study, the photo and video sharing platform provides the highest engagement rate in social media across 12

The basic elements of a digital marketing outreach program are search, social and email.  These elements are fuelled by content with the aim of enthusing,